Corporate Social Responsibility
Reinventing together our professions in the service of an innovative and more responsible customer experience
The Corporate Social Responsibility (CSR) strategy called "Planète Barrière" structures and integrates environmental and societal issues within the Group's businesses.
Founded over a century ago, the Group attaches particular importance to human values and respect for the environment. It aims to offer its customers a high-end experience imbued with conviviality.
This approach is driven by Governance and embodied by all teams.
Within the Hotel Le Royal La Baule, a Sustainable Development Referent, a true conductor, works on the deployment of the CSR strategy through multiple actions and partnerships enhancing our territorial roots.
Customers, teams, communities, suppliers, partners... All stakeholders are engaged through a constructive and cooperative approach.
The "Planète Barrière" strategy 2025-2027 is based on three pillars:
the Environment, the Social, and the Governance
Our commitments
:quality(80))
Environment Pillar
Preserve ecosystems by reconciling Tourism, Leisure and respect for the Environment.
:quality(80))
Social Pillar
Taking care of its customers and teams, supporting talents and contributing to the development of territories.
:quality(80))
Governance Pillar
Sustain the future of the Group in a more sustainable and responsible way.
Our initiatives
As part of the Barrière group's CSR commitment, long-term partnerships are established to support projects with social and environmental impact.
:quality(80)){kind=logo}
Café Joyeux
To offer more responsible services and raise awareness about disability, Le Royal La Baule has been supporting Café Joyeux for several years. Café Joyeux is a solidarity enterprise with the mission of integrating people with mental and cognitive disabilities through work, professional training, and social interaction. Its ambition is to change perceptions about disability and promote social interaction by providing employment opportunities in a regular work environment for individuals who are distant from the job market. To support this enterprise, Le Royal La Baule offers its customers Café Joyeux capsules.
:quality(80))
Soap recycling
Used soaps find a second life thanks to solidarity associations, while contributing to humanitarian causes. This more sustainable and supportive initiative aims to fight against waste and provide access to hygiene for the most deprived. Thus, more than 3.1 tons of soaps were recycled at the Group level in 2024.
:quality(80))
Pink October
Throughout the month of October, the teams of the hotel Le Royal La Baule are mobilizing in favor of the fight against breast cancer through solidarity actions and awareness such as pink races and walks organized in the area, as well as by providing financial support to associations committed to the cause.
:quality(80))
:quality(80))
:quality(80))
:quality(80))
:quality(80))