Corporate Social Responsibility
Reinventing our professions together to provide an innovative and more responsible customer experience.
The Corporate Social Responsibility (CSR) strategy, known as ‘Planète Barrière’, structures and integrates environmental and societal issues into the Group's business activities.
Founded over a century ago, the Group attaches particular importance to human values and respect for the environment. Its ambition is to offer its customers a high-end experience marked by conviviality.
This approach is driven by Governance and embodied by all teams.
At the Barrière Le Normandy hotel, a Sustainable Development Officer acts as a conductor, working to implement the CSR strategy through a range of initiatives and partnerships that promote our regional roots.
Customers, teams, local authorities, suppliers, partners... All stakeholders are on board thanks to a constructive and cooperative approach.
The ‘Planète Barrière’ 2025-2027 strategy is based on three pillars: the Environment, Social Issues and Governance.
Our commitments
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Environment Pillar
Preserve ecosystems by reconciling Tourism, Leisure and respect for the Environment.
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Social Pillar
Taking care of its customers and teams, supporting talents and contributing to the development of territories.
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Governance Pillar
Sustain the future of the Group in a more sustainable and responsible way.
Our initiatives
As part of the Barrière group's CSR commitment, long-term partnerships are established to support projects with social and environmental impact.
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Café Joyeux
To offer more responsible services and raise awareness about disability, Le Normandy has been supporting Café Joyeux for several years. Café Joyeux is a solidarity enterprise with the mission of integrating people with mental and cognitive disabilities through work, professional training, and social interaction. Its ambition is to change perceptions about disability and promote social interaction by providing employment opportunities in a regular work environment for individuals who are distant from the job market. To support this enterprise, Le Normandy offers its customers Café Joyeux coffee capsules.
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Soap recycling
Used soaps find a second life thanks to solidarity associations, while contributing to humanitarian causes. This more sustainable and supportive initiative aims to fight against waste and provide access to hygiene for the most deprived. Thus, more than 3.1 tons of soaps have been recycled at the Group level in 2024.
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Pink October
Throughout the month of October, the teams of the Normandy Hotel are mobilizing in support of the fight against breast cancer through solidarity actions and awareness such as pink races and walks organized in the region, as well as by providing financial support to associations committed to the cause.
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