Corporate Social Responsibility

Reinventing together our professions in the service of an innovative and more responsible customer experience


The Corporate Social Responsibility (CSR) strategy called "Planète Barrière" structures and integrates environmental and societal issues within the Group's businesses.

Founded over a century ago, the Group attaches particular importance to human values and respect for the environment. It aims to offer its customers a high-end experience imbued with conviviality.

This approach is driven by Governance and embodied by all teams.

Within the Hotel Le Royal La Baule, a Sustainable Development Referent, a true conductor, works on the deployment of the CSR strategy through multiple actions and partnerships enhancing our territorial roots.

Customers, teams, communities, suppliers, partners... All stakeholders are engaged through a constructive and cooperative approach.


The "Planète Barrière" strategy 2025-2027 is based on three pillars:
the Environment, the Social, and the Governance

Our commitments

Our initiatives

As part of the Barrière group's CSR commitment, long-term partnerships are established to support projects with social and environmental impact.

Barriere Octobre Rose La Baule Photo collaborateurs

Pink October

Throughout the month of October, the teams of the hotel Le Royal La Baule are mobilizing in favor of the fight against breast cancer through solidarity actions and awareness such as pink races and walks organized in the area, as well as by providing financial support to associations committed to the cause.

Experiences in La Baule

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